Bravehearts’ milestone 20th annual White Balloon Day campaign has received a big boost with Battery World giving power to an important cause – preventing child sexual assault in Australia.
93 stores across the national retail network will for the second year take part in the event on September 9, joining thousands of children’s champions across the country in Australia’s Biggest Child Protection Challenge.
Communities from right across Australia are signing up for the challenge by hosting a White Balloon Day event, fundraising online or generating awareness via social media to help Bravehearts prevent a crime which affects more than 60,000 children every year.
The milestone awareness and fundraising campaign invites schools, organisations and everyday people to #takethechallenge at whiteballoonday.com.au.
One franchisee’s personal experience of child sexual assault resulted in Battery World backing the campaign for the first time in 2015 and the franchise is once again rallying to make an important change for Aussie kids.
Battery World National Franchise Delegate Committee president Tom Spence said the initiative was driven by a franchise community which, made up of parents and grandparents themselves, is passionate about protecting children.
“Every year we come together as a group to undertake activities to give back to the communities we, as small business operators, live and we’re proud to get behind White Balloon Day.”
Funds raised through donation boxes in all stores will support important preventative programs including Bravehearts’ acclaimed personal safety education program ‘Ditto’s Keep Safe Adventure’, which has educated more than 550,000 children with personal safety knowledge and skills.
Held annually during Child Protection Week (September 4-10), White Balloon Day encourages Australians to play their role in creating child-safe communities.
“I cannot be more proud of Bravehearts and its incredible array of supporters, all coming together to take on Australia’s biggest child protection challenge,” said Bravehearts Founder Hetty Johnston AM.
“Protecting kids is everyone’s business and by stepping up and taking the challenge, everyone can play a role. Communities, churches, police, government, big business, schools, child protection organisations, the media and everyday people all committing to create child-safe communities is an incredibly powerful force and I encourage all Australians to donate and participate, while helping to celebrate this significant 20-year milestone.”
Money raised throughout the campaign will go towards education and training programs as well as specialist support for kids and their families.
Bravehearts is offering this year’s biggest ‘children’s champions’ – the school, organisation and individual who accepts the challenge and raises the most funds – the opportunity to have the ‘Ditto’s Keep Safe Adventure’ delivered to a school of their choice.
Campaign hashtags: #whiteballoonday #takethechallenge