The White Balloon has been adopted by Bravehearts as symbolic of the issue of child sexual assault following a public meeting which was held in Belgium on 20th October 1996. 300,000 people gathered with white balloons in a show of public sympathy and support for the parents of children who were sexually assaulted and either murdered or missing at the hands of a previously convicted and released paedophile. Bravehearts continued the tradition the following year and every year since.
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In 2015, White Balloon Day helped educate more than 106,000 children on personal safety and supported more than 3,700 kids and their families with specialist services.
In its 21st year, White Balloon Day supported by communities across Australia helps educate, empower and protect Aussie kids from child sexual assault. Money raised throughout the campaign goes towards creating child safe communities via preventive education and training programs as well as specialist support for kids and their families affected by child sexual assaultBRAVEHEARTS WEBSITE