Winning Tenders NSW contracts is a major opportunity for businesses in construction, infrastructure, social services and professional sectors. But success doesn’t happen overnight. Many strong bids fail—not because the business isn’t capable, but because the submission doesn’t speak directly to the evaluators’ expectations.
https://madrigal.com.au/etendering-and-nsw-government-tenders/
One of the most effective ways to improve your strike rate is by using feedback from past tenders. It highlights what worked, what didn’t, and what needs to change.
Understanding how your bid was scored
Government tenders in NSW are assessed against defined criteria, usually with weighted scoring. Agencies are often willing to provide debriefs or written feedback—particularly when requested after the process is complete.
Reading this feedback carefully can give clear insight into how your bid was perceived. Were you marked down on your methodology? Did you provide enough evidence of past experience? Were your responses clear and easy to follow? These are the questions that feedback can help answer.
Improving weaknesses across multiple submissions
Feedback reveals patterns. For example, if several bids have received low scores for project risk or implementation timelines, it’s a signal that your documents need work in that area. Rather than starting from scratch each time, you can refine those sections and build a stronger foundation.
In competitive rounds—such as those in infrastructure, health, or Indigenous programs—a small improvement in one section can shift your bid from second place to first.
Refining your messaging to speak to evaluators
Every government agency has its own procurement language and focus. Some care deeply about regional employment. Others are driven by outcomes, risk mitigation, or environmental impact.
Feedback helps you understand what matters most to each agency. This insight lets you tailor your language, structure and emphasis to align more closely with their values and decision-making process. Over time, this targeted approach builds credibility and competitive strength.
Lessons learnt from regular review
Businesses that treat each tender as a learning opportunity improve faster. Some of Madrigal Communications’ most successful clients began with lower scores but improved consistently through structured feedback review. They updated templates, revised boilerplate content, and reshaped key sections based on what evaluators told them.
That process turned mid-range submissions into winning documents—resulting in contracts at local, state and federal levels.
Use feedback to support long-term tender growth
Tenders NSW opportunities will continue to expand, particularly in infrastructure, social programs and community services. Businesses that adopt a feedback mindset will outperform those that treat each submission in isolation.
Feedback shows you how to improve. Applying it strategically—especially with the support of skilled tender writers—helps you write stronger responses, demonstrate greater value, and win more work.
About Tim Entwisle, the author
Tim Entwisle is a seasoned communications consultant with extensive experience across government, not-for-profit, and private sectors. His senior management, project management, and technical background equips him with exceptional business communication skills, particularly in tender and proposal writing. He formed Madrigal Communications in 2007—one of Australia’s leading tender agencies.