Bravehearts’ White Balloon Day is Australia’s largest and longest-running campaign dedicated to preventing child sexual assault.

Held annually during National Child Protection Week, White Balloon Day unites communities to make a commitment to protecting kids.

Learn more below about the history and legacy of White Balloon Day.


The White Balloon was adopted by Bravehearts as symbolic of the issue of child sexual assault following a public demonstration in Belgium in 1996.

Approximately 300,000 people gathered with white balloons in solidarity for the parents of children who were the victims of a previously convicted and released paedophile. Bravehearts continued the tradition the following year and has done so every year since. 

Bravehearts’ first official White Balloon Day was held in 1997. After more than two decades, the white balloon is now a symbol of hope for survivors of child sexual assault and encourages them to break the silence by speaking out. In turn, the humble white balloon works to protect today’s children against sexual assault. 



White Balloon Day not only raises awareness of the crime of child sexual assault and how our community can take an active role in protecting children, the day also helps to encourage survivors of child sexual assault to speak out and break the silence around the crime. 

Back in 1999, when White Balloon Day had been running annual for only a few years, Senior Police at the time labelled the campaign ‘phenomenon’ when it was revealed that the campaign resulted in a staggering 514% increase in disclosures of child sexual assault to Queensland Police Headquarters.

Additionally, since its inception, the funds raised as part of White Balloon Day have helped to educate more than 1 million children across Australia about personal safety, with Bravehearts’ Ditto’s Keep Safe Adventure Show, as well as help provide counselling services for children and families affected by child sexual assault. 


Bravehearts and White Balloon Day endorses Zoos Victoria’s ‘When Balloons Fly‘ campaign, which raises awareness about the effects of releasing balloons into the natural environment.  

Bravehearts is aware of the detrimental effects that rouge balloons have on our natural environment and in no way encourages balloon releases as part of the White Balloon Day campaign. Indeed, Bravehearts strongly encourages our supporters to use alternative decorations to balloons at their events. 

We ask all our supporters who do decide to use balloons to please be ‘balloon smart’ during White Balloon Day by refraining from using balloons (even those without helium) outdoors. Please pop and dispose of your balloons in the rubbish bin when you have finished your White Balloon Day activity or event.

Special Thanks to Our Corporate Supporters and Government Partners

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