Held annually during Child Protection Week, White Balloon Day is a Bravehearts signature event creating awareness about child sexual assault while raising funds to enable Bravehearts to educate, empower and protect the most vulnerable members of the community – our kids.
The origin of the white balloon as a symbol of support for survivors first began after a public meeting in Belgium in October 1996, when 300,000 people gathered with white balloons to show public sympathy and support for the parents of girls who were sexually assaulted by paedophile and killer Marc Dutroux.
More than 1000 events are now registered in Australia every year as communities get activated to raise funds and share Bravehearts’ Vision to make Australia the safest place in the world to raise a child. Money raised in 2015 helped to educate 83,500 kids with personal safety and support 5000 kids and their families with specialist services.
Featuring mega campaigns such as Breaking the Silence, 1 in 5 and #WhoRUProtecting and the launch of eco-friendly concepts such as cyber balloons, White Balloon Day has become a key component on the Australian event calendar – making kids and communities safer and courageous families affected by child sexual assault feel more supported.
“I cannot be more proud of Bravehearts and its incredible array of supporters, all coming together to break the silence about a crime that affects more than 60,000 Australian children every year,” says Bravehearts Founder Hetty Johnston AM.
“Communities, churches, police, government, big business, schools, child protection organisations, the media and everyday people all committing to a cause to create child-safe communities is an incredibly powerful force and I encourage all Australians to donate and participate, while helping to celebrate this significant 20-year milestone.”
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