19 Aug 2020
little girl with mother

For nearly a quarter of a century, White Balloon Day has been fighting to protect children and reach Bravehearts’ vision of making Australia the safest place in the world to raise a child.

As Australia’s largest national child protection campaign, White Balloon Day (Friday, September 11) encourages the community to raise funds and awareness of the role all Australians play in protecting children by wearing white and starting the conversation, actively helping to prevent child sexual assault and exploitation.

This year, White Balloon Day will take place as a 24-hour giving day where the community can make donations to protect Aussie kids with a range of corporate partners committed to matching donations, doubling the fundraising efforts.

Bravehearts founder Hetty Johnston AM said that White Balloon Day is more important than ever this year, raising awareness about the integral role everyone needs to play in child protection – no matter your age, occupation or role as a parent.

“We all have a responsibility to speak up if we see something that doesn’t seem right when it comes to children – we all know it takes a village to raise a child and the same goes for protecting them,” Hetty said.

“It has been a very tough year for fundraising across Australia with our community impacted by the bush fires, drought, floods and now COVID-19 but what has been evident is that Australian’s are still prepared to give, and ultimately we need their support this White Balloon Day.

“The children of Australia deserve to have a childhood free of sexual assault and exploitation, which is why we need help to make this country the safest place in the world to raise a child.

“Australians simply need to don their white attire to inspire conversation within their community and help raise funds so we can continue to provide support for children and adults alike.

“White Balloon Day’s purpose is to raise awareness around the need to safeguard the future of Australian children through community education and funds, with just $12 being enough to give one child the resources to learn truly effective personal safety.”

White Balloon Day is a pivotal fundraiser for Bravehearts, with hundreds of events held across the country last year, the fundraising appeal this September 11 will raise funds vital for education, counselling, and training services.  

“Our community has always been the backbone of all we do, and we need your assistance no matter how big or small – any support this White Balloon Day will help us, help others,” Hetty said.

“You can make a real difference by breaking the silence around child sexual assault and exploitation with research showing that simply talking about its prevalence, their impact and how to protect our children helps prevent them,” she said.

White Balloon Day 2020:

  • Bravehearts’ White Balloon Day is on Friday, September 11, during national Child Protection Week.
  • Australians can participate by wearing white, donating and registering to fundraise – whether it be at school, home, work or within local council.

For more information or to donate, please visit whiteballoonday.com.au/home/fundraise/fundraise-online/.

White Balloon Day is proudly supported by major sponsor Superannuation Advice Australia, oOH Media, Grant Broadcasters and G8 Education.

Need to talk to someone? Bravehearts is here to help – 1800 272 831 or www.bravehearts.org.au



Bravehearts does not sell balloons as part of our campaign, nor endorse the release or use of balloons. White Balloon Day also actively supports Zoo Victoria’s ‘When Balloons Fly’ campaign. We have developed a range of innovative alternative activities for supporters to get involved that do not to use balloons. Visit www.whiteballoonday.com.au


About Bravehearts

Bravehearts is Australia’s leading child protection organisation and the only charity in the country dedicated to holistically preventing child sexual assault and exploitation. Bravehearts was founded in 1997 by Hetty Johnston following her then 7-year-old daughter’s disclosure of sexual assault. Finding there was no organisation to turn to for help, Hetty established Bravehearts to provide support and advocacy to those affected by this crime. Bravehearts’ Mission is to prevent child sexual assault and exploitation in our society. Our Vision is to make Australia the safest place in the world to raise a child.



For more information, please contact Mckenna Lea from Ruby Communications on 0449 830 123 or email mckenna@weareruby.com.au.

PLEASE BE BALLOON SMART! Bravehearts does not endorse nor encourage the release or use of balloons outdoors. Please consider the impact of balloons on our environment and dispose of used balloons wisely.

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