Why White Balloon Day Matters!

30 Jul 2018

Bravehearts, Australia’s leading voice for child protection has been dedicated to protecting Australian children from child sexual assault for 22 years.

White Balloon Day, which is endorsed and funded by the Department of Social Services National Initiatives, is the longest running annual national campaign to increase community awareness of the crime of child sexual assault and its prevention – but we can’t do it alone.

Because child protection is everybody’s business; we need the support of the community to generate awareness and help educate children, parents and adults of the need to do more to protect kids from a crime that affects more than 60,000 children every year.

The importance of supporting Bravehearts’ national White Balloon Day campaign in preventing this horrendous crime and the flow-on destructive impact it has on communities across Australia, cannot be overstated. According to the Australian Bureau of Statistics (ABS) (2017) more than 1.4 million Australians were sexually assaulted before their 15th Birthday with more than half (58%) assaulted for the first time before they turned 10-years-old.

Every Australian child has the right to feel safe. With the support of governments, businesses, communities and families who participate in White Balloon Day during National Child Protection Week, together we can help make Australia the safest place in the world to raise a child.